Labeda Frost

Graphic Design
Elliott Waghorn

Photography
Amber Metcalfe

As part of a rebrand project for an inline hockey team, I developed a custom visual identity to be used across their jerseys and pants for upcoming tournaments. I collaborated with Labeda to create these jerseys, ensuring they aligned with the brand’s existing style and standards. This included designing unique logos, emblems, typography, and numbering systems to create a unified and competitive team presence on the rink.

The design and team have showcased their new visual identity in several high-profile competitions across the region. They have successfully competed in major tournaments including Rink Wars, the 3 on 3 Summer Edition in New Zealand, and the ACC based in Melbourne.