University of Waikato

Creative Art Director
Sarah Shaw

Junior Graphic Designer
Elliott Waghorn

In my role as a Junior Graphic Designer, I worked full-time on a fixed-term contract in the Marketing Division. I created digital and print materials, assisted with campaigns, and maintained brand consistency in an in-house design environment. I created a variety of projects and selected the ones that best demonstrate my use of design principles and consistency across the brand.

During my time at the University of Waikato, I developed and applied structured grid systems to ensure consistency across a wide range of print and digital materials. This approach helped create a cohesive visual language across brochures, posters, banners, billboards, flyers, and more. Working across diverse formats and requirements, I adapted the grid system to suit each output while maintaining a strong, unified identity. Even when briefs were incomplete or not fully aligned with brand guidelines, I interpreted the intent and applied consistent design principles to deliver polished, on-brand results.