AMS Taupo

Website Design
Elliott Waghorn

Website Development
Sam Pillidge

I had the pleasure of designing the AMS Taupo website at Spec Media Limited, creating a bold digital presence that drives sales across watercraft, boats, motors, and more. Through the use of colour, typography, imagery, and iconography, we developed a cohesive and engaging website built to showcase and sell products effectively.

As the lead website designer on the project, I was responsible for ideation, development, and the creation of a high-fidelity site that established the core brand aesthetic for the webpage, while Sam Pillidge led the website development. I designed key user journeys across the home, product, and about pages, ensuring a clear visual hierarchy and a seamless user experience throughout.